• Liudmila Nevidoma

The 5Ps of marketing are an NFT project PLUS 5 moreThere is a fine line between success and failure


The 5 P's of Marketing – Product, Price, Promotion, Place and People – are key marketing elements used to position a business strategically. Most of us, whilst still understanding what makes an NFT valuable, have forgotten that these are also the key elements for an NFT project to succeed. The industry is filled with people who are focusing on short-term hypes and price pumps. This is more obvious when the market is bullish; all kinds of projects get a price push upwards no matter what you launch and draw.


The NFT global sales figures for September are at $507 million. January sales figures were at their peak, at $4.7 billion. This is the 8th consecutive month of dips and almost a 90% dip from its peak. Having said so, the basics of marketing come in handy and timely. We will dive into the basics

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